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Unique Ways To Get Free Online Advertising
Table Of Contents
How To Use Traffic Generators To Get FREE Advertising
5 Unique Ways To Get FREE Advertising
Online Discussion Board Advertising
How To Get Free Advertising By Giving Away
Online Content!
Online Business Press Release Writing Tips And Ideas
How To Use Traffic Generators To Get FREE Advertising
You can easily lure people to your Web site by using traffic
generators. It could be a free e-zine, service, e-book, contest
etc. Giving away these types of traffic generators also gives
you the opportunity to get free advertising. There are online
directories that will let you submit your freebie information.
This is a powerful way to get free advertising. Below are just
four of the many traffic generators you could use and some
popular online directories to list them at to get free
advertising.
Giveaway a free e-book. It's better if the e-book is related to
the theme of your business. An e-book is considered software.
You can get free advertising by including your ad in the e-book
and submitting it to thousands of freeware and freebie sites.
People will download it and see your advertisement.
Hold a sweepstakes/contest at your web site. Allow people to
enter for free. That alone will draw a lot of visitors to your
site. This will allow you to get free advertising because you
can submit your information to contest/sweepstake
directories.
Publish a free e-zine. They're free to send and you can include
your advertisement along with your content. Trade ads with
other e-zines or print publications. You can submit your e-mail
newsletter to e-zine directories to get free online advertising.
Start an online community. Moderating and participating in
your own online community can give you an expert reputation.
The community could be an e-mail discussion group, discussion
board, or chat room. You can get free advertising by listing
on online community directories.
5 Unique Ways To Get FREE Advertising!
1. Give Testimonials
When you purchase a product or service and it exceeds your
expectations e-mail the business a testimonial. Tell them in the
testimonial the benefits you got from the product or service.
Give them permission to publish the testimonial on the web site
if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board leave a
message. You could post a question, interesting content or a
compliment about their web site. Include your signature file at
the end of the message. Some discussion boards let you post
your banner ad or text link.
3. Sign Guest Books
When you visit a well designed web site leave a compliment on
their guest book. You could give them a compliment on their
content, ease of navigation, graphics etc. When you post your
compliment include your sig file so other people will see it
when they sign the guest book.
4. Write A Review
When you visit a web site you enjoyed a lot write a review
for the web site Write about the benefits you gain from the
site, the web site design, interesting online services it offers
etc. E-mail the review to the web site. Tell them they can
publish it on their web site if they include your resource box
at the end.
5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine, e-mail
a compliment to the editor. Give the editor permission to
publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her
web site.
Online Discussion Board Advertising
Posting messages on online discussion boards is a great way to
get free advertising. When you post a message include your
signature file at the end. Your signature file should be no more
than 5 to 6 lines. Include an attention-getting sentence why
they should visit your web site or e-mail your auto responder.
Some online discussion boards allow you to leave text and
graphic links at the end of your messages. You will get a better
click-through rate with links than just a normal signature file.
Below are three types of messages you could post to online
discussion boards:
1. Informative Comments
Post information that would be informative to the people who
participate on the discussion board. It could be an article or a
study you've completed.
2. Ask Questions
Post a question on the discussion board you would like answered.
This will give you a chance to meet other experts and it could
lead to a profitable joint venture.
3. Answer Questions
Post the answer to another person's question on the discussion
board. When you answer questions you will get known as an
expert on the subject.
Before posting to any online discussion board read the FAQ or
rules first. They will tell you what kinds of posts are allowed.
Read the board for a few days before posting your message to
see what type of messages are being posted. Never post
messages on a board that are unrelated to the subject.
How To Get Free Advertising By Giving Away
Online Content!
Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article
on their web site or in their e-zine. The resource box at the
end of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web books, etc.
You can take it a step further and make giving away content
an even more powerful way to get free advertising. For
example, give your free e-book to one person and allow them
the rights to also give it away. Do you see what I'm leading
up to? Let's say only 20 people download your e-book. Those
20 people may give away your e-book to 20 more people.
That's a total of 400 people that have seen your ad in the
e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time
it starts building up. Now, take all your free content and
create an online directory. You can use your free content
directory as a web site traffic generator. You can ask people
to add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerful
ways to get free advertising. You can submit free content,
allow other people to give away your free content, or have
people link to your web site to give away the free content.
My advice is to take it one step at a time and this system
will bring traffic to your web site over and over for years
to come.
Online Business Press Release Writing Tips And Ideas
Press releases are one of the most cost-effective ways to
get promotion for your online business. Many entrepreneurs
ignore this type of promotion because they don't know how
to write a press release. It's important to promote your online
business with press releases because of the media all over the
internet. The following is a list of some common press
release writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the media
related to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date should
be at the top of your press release
- use short sentences and double space in between
sentences
- your header and first few sentences should capture the
readers attention
- you should tell a story and briefly mention your business,
product or service in the body of the press release
- proofread your press release many times. Look for
grammar and spelling mistakes.
Another reason entrepreneurs ignore promoting their online
business with press releases is because they don't know
what's newsworthy. Here are 16 online business press
release ideas:
- new products or services you're offering on your web site.
- the results of an online survey or poll you've completed
- a virtual trade show or seminar you're hosting.
- a free chat room class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote
- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your web site
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online
You can get other press release writing tips and ideas by
reading other businesses press releases, reading how to
publications, talking to experts and visiting other media
web sites. I hope this article persuades and helps you to
promote your business through press releases.
The End
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